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Strategic. Grounded. Unshakeable.

Your Trusted Guide Through Leadership Complexity

Hi, I’m Becky Kowall

I’m the founder of 22 North HR — the person leaders call when the room feels tense, the culture feels off, or growth starts costing more than it should.

I help leaders navigate high-stakes, emotionally charged moments of change — from post-acquisition challenges and cultural drift to founder fatigue and strained executive relationships. If it’s messy or emotionally loaded, I’ve been there — guiding teams with clarity, strategy, and care.

I work alongside leaders to restore focus, strengthen trust, and align teams for what’s next.

What I Do?

At 22 North HR, my work starts where most leadership teams get stuck — in the tension between business goals and human realities. I help leaders protect what matters most: mission, culture, and human trust.

Here’s how I do it:

  • Fractional HR Leadership – Step in as your strategic HR leader during high-growth, transition, or recovery.
  • Leadership & Executive Coaching – Equip leaders to navigate complexity with confidence and authenticity.
  • HR Team Advisory & Optimization – Build, upskill, and align HR teams to fuel scalable growth.
  • Culture & Change Navigation – Preserve trust and alignment through moments of organizational change.
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I specialize in

HR Advisory
Services

I help HR leaders position their function as a true strategic partner — not just an administrative team. Together, we tackle pressing people challenges, streamline operations, and design scalable systems that drive real impact. Along the way, HR leaders and their teams level up, gain influence, and make a difference across the business.

Executive & Leadership Development Coaching

High-impact coaching for founders, new executives, and cross-functional leadership teams. I help leaders develop the emotional maturity, clarity, and resilience they need to navigate complexity, make confident decisions, and lead their teams with influence and integrity.


Speaking & Thought
Leadership

I bring honesty, insight, and strategy to the rooms where culture and business outcomes are shaped. Through keynotes, workshops, and private sessions, I help leaders navigate real-world pressure, misalignment, and moments of transformation — leaving them inspired, equipped, and ready to lead with confidence.

My Story

My story is one of transitions—some chosen, many not.
I’ve navigated promotions and job losses, experienced the high of leading through growth, and felt the ache of knowing something had to change. I’ve walked through personal grief while trying to hold it together professionally. And I’ve stood at crossroads where the next step required more faith than certainty.

Those moments shaped me.

They taught me that leadership isn’t about control—it’s about courage and integrity. That clarity doesn’t always come quickly. And that some of the best growth comes after things fall apart.

I’ve led through complexity, conflict, and massive organizational change. I’ve been trusted in rooms where stakes were high and answers weren’t obvious. And I’ve learned that success isn’t about getting it right all the time—it’s about staying aligned with what truly matters.

That’s why I do this work.
22 North HR is built on knowledge shaped by seasons of leadership, grounded strategy, and a deep belief in transformation. Not surface-level change—but the kind that begins in the quiet, hard places and reshapes how we show up, lead, and build what lasts.

Who We Serve

I work best with purpose-driven leaders in high-stakes environments:
  • Founders and CEOs scaling companies without losing their soul
  • HR leaders carrying too much without the right support
  • Private Equity and VC firms that know that people strategy drives value
  • Executive teams navigating post-acquisition or pre-exit complexity
When you’re in a moment that matters, I bring the clarity, calm, and connection to help you move through it.
Schedule a call

Who We Serve

I partner with leaders who are deeply committed to their mission and people — the ones who are ready to do the work that drives meaningful impact:
  • Founders and CEOs scaling companies without losing their soul
  • HR leaders carrying too much without the right support
  • Private Equity and VC firms that understand people strategy drives value
  • Executive teams navigating post-acquisition or pre-exit complexity
When you’re in a moment that matters, I bring clarity, calm, and connection to help you move through it.
Schedule a Call

Why 22 North HR?

22 North HR is about helping leaders stay true to their purpose — providing the clarity, focus, and alignment that keeps them grounded, effective, and connected to their teams.

The name reflects my path, the resilience I’ve developed, and the purpose driving my work. 22 North HR is about helping leaders find their true north — the clarity, focus, and alignment that keeps them grounded, effective, and connected to their teams.

Leadership isn’t just about making hard decisions — it’s about becoming the kind of person who can carry them with integrity, courage, and perspective.

If you’re ready to lead with clarity, conviction, and a focus on what truly matters…
You’re in the right place.

Let’s navigate it together.

Schedule a Call
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